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Diwyani Vajpayee
THIS IS WHO SAYS
EVERYTHING IS
FIGUREOUTABLE
AND FIGURES OUT
Name:Diwyani
Role:|

Diwyani Vajpayee — Product Designer

Jack of all trades, master of fun.
Product designer
who builds in code

Designer by profession, engineer by degree, writer in the margins. Five years of solving problems that sit at the edge of brand and product — things that have to look right, work right, and mean something. The intersection of people who care and can build is where I want to be. I'm building towards that.

If something here made you curious, my inbox is open.

Selected Work

Things I have built,
owned, and shipped.

Indian Healthy Snacking Summit
1.0 & 2.0
Creative direction, end-to-end
13,000+ surveyed
Primary research (n=13,000+)
Brand identity
Website
65-page report
Event system
CASE STUDY →
IHSS · DVJ · 2026
Primary researchBrand IPData storytellingCategory growth
Farmley.com Redesign
Sr. Visual Designer · owned end-to-end
47 days · brief to live MVP
UX
Brand system
Shopify build
· · ·
· · ·
CASE STUDY →
FARMLEY · DVJ · 2026
House of BrandsShopifyGrowthBrand System
Recipe Website
Designer + Developer
Side project · Learning in public
React
Tailwind
Supabase
Cursor
Claude
CASE STUDY →
RECIPE · DVJ · 2026
Blinkit × Farmley Takeover
Executed Twice
Visual Designer
2× full page takeover
Brand Campaign
Page Design
Asset Production
· · ·
· · ·
CASE STUDY →
BLINKIT · DVJ · 2026
See all work